Assuming the laws of physics cooperate, the Super Bowl is going to start on Sunday with the flip of a coin. This being the NFL, it’s not just any old coin, of course. Every year, Highland Mint manufactures the coin and collectible replicas, but there’s a dark backstory to the company.

Caleb Hannan wrote about it for Bloomberg Businessweek in a piece called “The Super Bowl Toss Has a Dark Secret.”

Produced by Mukta Mohan.