McD’s goes local for brand refresh | WBEZ
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Morning Shift

McD’s goes local for brand refresh

McDonald’s has run into a slew of problems recently. They had a meat scare in China when they sold expired meat, and a decision by the National Labor Relations Board now places more responsibility on the company for employment decisions made in franchise restaurants. So a brand revamp may be in order. They took one step closer to that decision when it was reported Wednesday that McDonald’s chose Chicago-based advertising agency Leo Burnett to refresh the brand. We talk with Ad Age reporter Maureen Morrison about what’s next for the fast food chain’s image and how they can position themselves best for consumers. Photo: Flickr/JeepersMedia

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