Staying on top of the brand-wash in 2013 | WBEZ
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Staying on top of the brand-wash in 2013

A recent blog post from 24/7 Wall St. profiled “ten brands that will disappear in 2013”. Branding expert Kelly Ryan O’Brien and Tim Calkins of Northwestern University, author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, detail what brands need to do to survive the crowded marketplace. Photo: Flikr- John Howard Davies Photography

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