With shake-up at top, what do consumers want from McDs?
Steady, declining sales have led Oak Brook-based McDonald’s corporation to make some changes. 63 workers were let go from corporate jobs, and President and COO Don Thompson is out. He’s been replaced by Steve Easterbrook. We’ve heard about changing American tastes, and the perception that fast food isn’t healthy food. But what do consumers really want from McDonald’s, and will the new regime be able to deliver? Darren Tristano with consulting firm Technomic talks about the changes the burger giant needs to make. (Photo:Flickr/JeepersMedia)