With so much overlap, how do fast food companies stand out? | WBEZ
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Morning Shift

With so much overlap, how do fast food companies stand out?

Even as calls for healthier eating dominate the national conversation, fast food restaurants continue to succeed. With new chains constantly popping up and grabbing burger lovers’ attention, how does one restaurant stand apart from the others? As Maureen Morrison of AdAge wrote this week, standing out is not necessarily the goal. Morrison discusses this and other trends in the fast food industry. Photo: Flickr/Phil Dragash

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