Seth Godin is an internet thought leader and entrepreneur, and founder of several companies including Squidoo.com. He’s the author of many books, including “Tribes,” “The Icarus Deception,” and most recently, “What to Do When It’s Your Turn.” This interview is edited and produced with music and other features in the On Being episode “Seth Godin — The Art of Noticing, and Then Creating.” Find more at onbeing.org.