Sideshow Podcast: Hip-Hop, 40s, and the Myth of the Brass Monkey | WBEZ
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Studio 360 with Kurt Andersen

Sideshow Podcast: Hip-Hop, 40s, and the Myth of the Brass Monkey

At their peak, 40s made headlines and spawned editorials. The Los Angeles Times in 1992 explored the widespread backlash to malt liquor, claiming  that “shrewd advertising in ethnic neighborhoods” had “turned it into a status symbol.” Soon, though, 40s disappeared from hip-hop. “Right in the mid- to late-90s, rap culture took a serious turn from sitting in the hood drinking a 40 to sitting in the club drinking champagne,” says Besha Rodell, an LA Weekly food writer who penned the first history of the drink, “40 Ounces to Freedom.” “Rap culture became about having money. There’s nothing fancy about drinking malt liquor.”

But the 40 survives. I still like my high school drink of choice — Olde English malt liquor mixed with orange juice, a concoction known as the Brass Monkey. I was introduced to it by friends who pointed out that it was the subject of a Beastie Boys song, also called “Brass Monkey.” But when I called Mike D to talk about his inspiration, he was confused: malt liquor? In a Brass Monkey? It turns out that the Brass Monkey he was singing about was a cocktail comprised of orange juice, vodka, and dark rum, which came premixed in a can. “Homeboy,” Mike said, “have you ever used Google in your life?”

(This episode of Sideshow first aired last summer — June 10, 2014 — but it's a gift that keeps on giving.)

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