Cannes Creative Advertising Be Effective?

Cannes Creative Advertising Be Effective?

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From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product? This is an archived episode that aired originally on June 15, 2017.