This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy.
Stay up-to-date with the latest news, stories and insider events.
You’ve signed up to receive emails. Please check your email for a welcome confirmation.