From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help you read the small type on vitamin bottles, hardware stores that give you maps of their aisles, airports that know you need to charge up between flights and business cards that are so unique you never forget them. Grab a coffee and join us for companies that go the extra inch. This is an archived episode that aired originally on June 9, 2012.