Marketing Rock ‘N’ Roll, Pt II | WBEZ
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Under the Influence

Marketing Rock 'N' Roll, Pt II

This week, it's Part Two of "Marketing Rock 'n' Roll." As the 1980's unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began - but was saved by Mick Jagger and a one dollar bill. We'll analyze how MTV changed the music business, and how Michael Jackson's video Thriller changed MTV. We'll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps - suddenly technology was the newest rock star.

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