Passport Revoked: When Brands Fail Internationally | WBEZ
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Under the Influence

Passport Revoked: When Brands Fail Internationally

From the Digital Box Set: In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents and going back home. Sometimes those companies succeed in other countries, but one just trips them up. We’ll look at how Home Depot and eBay originally struck out in China, why Germany didn’t take well to Walmart and we’ll dive deep into the real reasons Target failed in Canada. Amazing success stories at home, failures abroad. This is an archived episode that aired originally on January 19, 2017.

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