From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved and the most famous examples of how it went right - and how it went horribly wrong. This is an archived episode that aired originally on April 25, 2015.