The Elephant In The Room: Humane Marketing vs. Profit | WBEZ
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Under the Influence

The Elephant In The Room: Humane Marketing vs. Profit

From the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment of animals, and their marketing is being affected as a result. This week, we'll look at how Ringling Brothers started using humane storytelling to draw customers, how Armani tipped the scales in the burgeoning "vegan clothing" world and the 2016 movie that may change the way animals are used in film forever. In this day and age, you can't ignore the elephant in the room. This is an archived episode that aired originally on March 2, 2017.

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