Kraft will split into two companies
Northfield, Illinois-based Kraft will divide itself into two companies, one focusing on snacks and the other on the North American grocery business.
Kraft says it's successfully integrated Cadbury into its transformation plan. It's built a global snacking platform and a north American grocery business that now differ in their future strategic priorities. The move comes at a time when more companies, including Wal-Mart and Target stores, are increasing their grocery sections to capitalize on consumers' one-stop shopping needs.
The snacks company including brands like Oreo and Trident, would include the current Kraft Foods Europe and the North American snacks and confectionery businesses.
The grocery side would contain the current U.S. beverage, cheese, convenient meals and grocery segments in Canada.
Kraft says it plans to officially split by the end of next year.