Branded architecture in Dubai | WBEZ
Skip to main content


Branded architecture in Dubai

Paramount Hotel & Resorts, the official licensee of the movie production studio Paramount Pictures, has partnered with real estate giant DAMAC Properties to develop a $1 billion, four-tower mega project in the heart of downtown Dubai. WBEZ blogger Lee Bey tells us how the film giant plans to use these architectural monuments to expand its brand. (Photo: AP Images)

Get the WBEZ App

Download the best live and on-demand public radio experience. Find out more.