What effect does the appearance of a famous person have on a political race?

What effect does the appearance of a famous person have on a political race?
What effect does the appearance of a famous person have on a political race?

What effect does the appearance of a famous person have on a political race?

In a tight race, candidates like to bring out “the big guns”. Celebrities from the world of politics and entertainment are trotted out to get voters excited and donors to loosen their wallets. But do they have the desired effect? Does anyone care if Martin Sheen or Chris Christie thinks a particular candidate is the right person from the job? Prof. Matt Streb of Northern Illinois University fills us in on the pros and cons of famous surrogates. Photo: Flickr/patquinnforillinois