The Buggles were the band who inaugurated the MTV era back in 1981 with their tune, “Video Killed the Radio Star.” As of today, the video star had better watch its step because here comes the internet.
Chicago-based Pitchfork Media is set to launch Pitchfork.TV, an online, 24-hour music video channel. Pitchfork is one of the most-visited, most respected sources of criticism, news and gossip on independent music. Now they're hoping to bring that sensibility alive in pictures. Ryan Schreiber is founder and publisher of Pitchfork Media, and he's on the line to tell us all about Pitchfork.TV.