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An Inch of the Yukon

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Earlier this month, Bobby Smyth died at his home in Lake Geneva, Wisconsin, at the age of 85. Few people knew it, but Smyth—a pioneer in the world of advertising—came up with one of the most effective marketing promotions in U.S. history And it originated right here in Chicago. Sandy Hausman has the story of a bold idea that made cereal fly off store shelves.

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