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Banking on Brand Names

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Have you ever wondered what happened to Underalls? That's one of the discontinued products being resurrected by a Chicago company known as River West Brands. River West buys the rights to dead or dormant brands in hopes of reviving, reinventing or selling them off. We paid a visit to their downtown Chicago headquarters to take a walk down a memory lane of consumption. River West Founder Paul Earle, and vice president Steve Oblak, started the tour by showing a product beloved by gamers of a certain age.

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