Have you ever wondered what happened to Underalls? That's one of the discontinued products being resurrected by a Chicago company known as River West Brands. River West buys the rights to dead or dormant brands in hopes of reviving, reinventing or selling them off. We paid a visit to their downtown Chicago headquarters to take a walk down a memory lane of consumption. River West Founder Paul Earle, and vice president Steve Oblak, started the tour by showing a product beloved by gamers of a certain age.
