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Mask Communication

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NEW YORK, NEW YORK - MARCH 26: People are seen wearing protective masks while smoking as the coronavirus continues to spread across the United States on March 26, 2020 in New York City. The World Health Organization declared coronavirus (COVID-19) a global pandemic on March 11th. (Photo by Cindy Ord/Getty Images)

Cindy Ord/Getty Images

Why won't some people wear masks? Is there anything we can do to convince them? We look to behavioral economics for help. | Subscribe to our weekly newsletter here.

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