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How the Beanie Babies craze started in a Naperville cul-de-sac

A photo of Beanie Babies taken on November 9, 2010. A new documentary takes a look back at the Beanie Babies craze during the 1990s.

Dominique Godbout

How the Beanie Babies craze started in a Naperville cul-de-sac

Remember the Beanie Babies craze during the '90s? The iconic plush stuffed animals swept the country and the world, but it all started about 30 miles west of Chicago in a Naperville cul-de-sac.

Reset talks to one of the women who made it happen and with the journalist whose article kicked off the craze. Plus, we check in with the director of a documentary about Beanie Mania.

GUESTS: Becky Estenssoro, authenticator at True Blue Beans and co-editor and author for the Beanie Babies Price Guide

Joni Hirsch Blackman, Chicago-based freelance writer

Yemisi Brookes, director of Beanie Mania

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