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A man rides a bicycle past a sign at the Chicago theatre during COVID-19 pandemic in downtown Chicago, Thursday, May 7, 2020.

Nam Y. Huh/AP

An inside look at Chicago’s new marketing campaign

“Chicago Not In Chicago” is meant to highlight the influence the Windy City has around the globe.

Reset talks to one of the people behind the campaign about how the marketing strategy was conceived as well as with a critic who would like to see Chicago featured more in future iterations.

GUESTS: Michael Fassnacht, president and CEO of World Business Chicago

Lee Bey, Chicago Sun-Times editorial writer and author

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