After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable.
Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College.
GUESTS: Ben Graham, vice president of marketing for Joe & Bella
Reyes Witt, practitioner in residence at Columbia College Chicago
Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago