How social media influences home cooking

Pork cutlet — Pork katsu with Japanese curry prepared by Reset producer Micah Yason. Home chefs, like Yason, are increasingly turning to short-form videos for meal inspiration and recipes.

Reset with Sasha-Ann Simons

How social media influences home cooking

From viral food trends to your next weekly staple, TikTok and Instagram have seemingly endless options.

Pork katsu with Japanese curry prepared by Reset producer Micah Yason. Home chefs, like Yason, are increasingly turning to short-form videos for meal inspiration and recipes.

By Lynnea Domienik

Cooking videos on TikTok and Instagram are usually under two minutes, but they often show the entire life cycle of a dish, from raw ingredients to deliciously plated dinner or dessert, with a few highlights from the cooking process in between. So, what’s it like to make these videos? And how are they transforming life for home cooks?

Reset learns more.

GUESTS: Abeer Najjar, chef and food writer

Joanna Lee Molinaro, aka “The Korean Vegan”

Cole Roberson, That Savage Kitchen

Micah Yason, Reset producer and avid home cook