Best. Promo. Ever.
By Robert FederBest. Promo. Ever.
By Robert FederIf you ask me, it’s the best station promo in the history of television. OK, maybe I’m biased — since “Perry Mason” is my all-time favorite TV drama. I admit I love the show. But I do believe the promo that turned up this week on Chicago’s Weigel Broadcasting stations is as smart and funny and perfectly executed as any one I’ve ever seen.

The 60-second spot for Weigel’s Me-TV and Me-Too channels cleverly incorporates a dozen references to “Perry Mason” (which airs twice daily on Me-Too) culled from the array of vintage sitcoms that air on Me-TV and dramas that air on Me-Too.
See for yourself: Here is the link.
I can’t imagine how they came up with so many allusions to Raymond Burr’s iconic courtroom character, but I’m told the production was a team effort by the on-air promotion and graphics staff, including senior promotion writer/producer/editor Joe Dale, art director Christopher Kemnic and director of on-air operations Jim Roche. Kudos all around.
It’s another reminder of how lucky Chicagoans are to have the local Weigel outlets in our midst. Between Me-TV and Me-Too, we’re afforded more free over-the-air classic television than viewers in any other market in the country.‚ (Personally, I’m hooked on Me-Too’s late-night lineup of “Perry Mason,” “The Untouchables” and “Naked City.“) “It’s a treasure we love operating,” says Neal Sabin, Weigel’s executive vice president.
Me-TV can be seen with a digital tuner and antenna on WCIU-TV 26.2, and on Comcast 223, RCN 14, WOW 17 (in the city), WOW 19 (in the suburbs), AT&T U-verse 23, DIRECTV 23 or Dish Network 23. Me-Too can be seen over the air on Channel 48, with a digital tuner and antenna on WCIU-TV 26.3, and on Comcast 247, RCN 22, WOW 171 and AT&T U-verse 48.