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Global Activism: Using Mezcal To Improve Life In Rural Mexico

From marketing comic books to leading a non-profit organization, Lou Bank has done it all. 

He's helped bring Japanese characters like Pokemon out of specialty comic-book stores into major toy chains and he's helped start a lobbying group that eliminated incest exception laws. 

Now, Bank is turning his attention to a non-profit that uses traditional and artisanal agave spirits — mezcal — to improve life in rural Mexico. 

Saving Agave for Culture, Recreation, Education and Development (S.A.C.R.E.D) helps fund the building of libraries, the replanting of agave, and the maintenance of a water reserve in Oaxaca, Mexico, while ensuring that the people most involved reap the rewards of their work. 

Lou Bank tells us more about this organization and his extraordinary journey from marketing guru to mezcal evangelist.

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