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Joe & Bella

Joe & Bella’s Ben Graham working with Columbia College Chicago fashion students on their design projects.

Joe & Bella

Joe & Bella’s Ben Graham working with Columbia College Chicago fashion students on their design projects.

Reset with Sasha-Ann Simons

Chicago fashion brand Joe & Bella designs adaptive clothing

After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable. Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College. GUESTS: Ben Graham, vice president of marketing for Joe & Bella Reyes Witt, practitioner in residence at Columbia College Chicago Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago

Joe & Bella’s Ben Graham working with Columbia College Chicago fashion students on their design projects.
By Micah Yason
   

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After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable.

Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College.

GUESTS: Ben Graham, vice president of marketing for Joe & Bella

Reyes Witt, practitioner in residence at Columbia College Chicago

Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago

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