Chicago fashion brand Joe & Bella designs adaptive clothing
Joe & Bella is a Chicago-based fashion brand that aims to create adaptive clothing for older adults and those with changing bodies.
After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable.
Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College.
GUESTS: Ben Graham, vice president of marketing for Joe & Bella
Reyes Witt, practitioner in residence at Columbia College Chicago
Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago
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Chicago fashion brand Joe & Bella designs adaptive clothing
Joe & Bella is a Chicago-based fashion brand that aims to create adaptive clothing for older adults and those with changing bodies.
After seeing his grandmother struggle to get dressed in assisted living, the founder of Joe & Bella decided to create an adaptive fashion brand that worked for older adults and was actually fashionable.
Reset talks about this Chicago adaptive apparel brand and learns about a recent collaboration with fashion students at Columbia College.
GUESTS: Ben Graham, vice president of marketing for Joe & Bella
Reyes Witt, practitioner in residence at Columbia College Chicago
Hugo Colin, 2nd year product development and fashion student at Columbia College Chicago