In the inaugural Bulls Fest, the Chicago Bulls bring together some of the hottest musical acts, the arts, and of course, basketball for the two-day event.
Reset talks with organizers about more efforts to help the NBA team better connect with the Chicago community.
GUESTS: Adrienne Scherenzel-Curry, VP of community engagement, Chicago Bulls
Jamiece Adams, founder of Swish Queer Basketball Club
Zissou Tasseff-Elenkoff, owner and curator of All Star Press