From Super Bowl Ad To YouTube Videos, ASMR Is Giving People Tingles
From Super Bowl Ad To YouTube Videos, ASMR Is Giving People Tingles
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Lip smacking, turning pages and scratching — they’re all part of a phenomenon called ASMR. We look at why millions are captivated by these “brain tingles.” Craig Richard, Leah Ableson and Suella join Meghna Chakrabarti.