How much is Michael Jordan’s #23 really worth?

How much is Michael Jordan’s #23 really worth?
How much is Michael Jordan’s #23 really worth?

How much is Michael Jordan’s #23 really worth?

Six years ago, the now-defunct grocery store chain Dominick’s used Michael Jordan’s name and famed Number 23 in an ad for Rancher’s Reserve Steak. Only two people redeemed the $2 coupon that went along with the ad, but millions of dollars could be on the line. MJ’s legal team sued, and now the basketball great is in a federal courtroom in Chicago this week to testify in a case that could have a big impact on how much the images and likenesses of sports stars and celebrities should be worth. Mark Ganis, president of SportsCorp, a Chicago-based sports business consulting firm, joins us to discuss the case and its implications. (Flickr/Jason H. Smith)