How the Beanie Babies craze started in a Naperville cul-de-sac
By Stephanie Kim

How the Beanie Babies craze started in a Naperville cul-de-sac
By Stephanie Kim
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Remember the Beanie Babies craze during the ’90s? The iconic plush stuffed animals swept the country and the world, but it all started about 30 miles west of Chicago in a Naperville cul-de-sac.
Reset talks to one of the women who made it happen and with the journalist whose article kicked off the craze. Plus, we check in with the director of a documentary about Beanie Mania.
GUESTS: Becky Estenssoro, authenticator at True Blue Beans and co-editor and author for the Beanie Babies Price Guide
Joni Hirsch Blackman, Chicago-based freelance writer
Yemisi Brookes, director of Beanie Mania