WBEZ brings you fact-based news and information. Sign up for our newsletters to stay up to date on the stories that matter.Strapping some wheels on your heels might be a nice way to get around town. But if you’re looking to do it in style, you may want to consider dressing your head with a hip lid. Chicago Sun-Times writer Mike Thomas recently made a trip to Optimo Hat Company, just south of 102nd Street on Western Ave. in Chicago. He wanted to find out what it is about a custom-made hat that brings in patrons, from far and wide.