Online craft marketplace Etsy’s IPO is making headlines as it now has its own stock. At ten years old, Etsy went public as one of the web’s biggest craft bazaars and was valued at about $3.5 billion. Millions of people use the site to buy and sell homemade goods and vintage items. Wall Street Journal reporter Telis Demos explains how even Etsy’s IPO managed to keep that artisanal feel, and why it might be difficult for the company to keep doing that and make a profit.