TikTok Is Creating Stars And The Music Industry Is Paying Attention
TikTok Is Creating Stars And The Music Industry Is Paying Attention
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What was once seen as an app for kids to do dances is certainly no loner the case.User-generated content specific to TikTok has propelled songs old and new to viral success. Whether that content is someone lip-syncing to a song, or participating in a trend using that song, it’s made music discovery more participatory.
Success on the app can lead to success on the charts, and record labels are looking to TikTok for their next stars.
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