Big Tech is training your kid to be its consumer forever
The New Press
Big Tech is training your kid to be its consumer forever
The New Press

Children and preteens wield $1.2 trillion in purchasing power every year, through items they buy directly, or that they convince their parents to buy for them, according to a 2018 Viacom report. Thus, tech companies encourage devices for recreation and learning, while showering children with a stream of advertisements that can affect their values, relationships and sense of self. 

 Reset learns more about the effects this kind of advertising can have on children’s learning and development. 

 GUEST: Susan Linn psychologist, author of Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children.

Big Tech is training your kid to be its consumer forever
The New Press
Big Tech is training your kid to be its consumer forever
The New Press

Children and preteens wield $1.2 trillion in purchasing power every year, through items they buy directly, or that they convince their parents to buy for them, according to a 2018 Viacom report. Thus, tech companies encourage devices for recreation and learning, while showering children with a stream of advertisements that can affect their values, relationships and sense of self. 

 Reset learns more about the effects this kind of advertising can have on children’s learning and development. 

 GUEST: Susan Linn psychologist, author of Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children.