Thanks To COVID-19, Expect A Different Kind Of Super Bowl Ad This Year

APTOPIX Super Bowl Football
A sign for Super Bowl 55 is framed by palm trees at Raymond James Stadium Thursday, Feb. 4, 2021, in Tampa, Fla. The city is hosting Sunday's Super Bowl football game between the Tampa Bay Buccaneers and the Kansas City Chiefs. (AP Photo/Charlie Riedel) Associated Press
APTOPIX Super Bowl Football
A sign for Super Bowl 55 is framed by palm trees at Raymond James Stadium Thursday, Feb. 4, 2021, in Tampa, Fla. The city is hosting Sunday's Super Bowl football game between the Tampa Bay Buccaneers and the Kansas City Chiefs. (AP Photo/Charlie Riedel) Associated Press

Thanks To COVID-19, Expect A Different Kind Of Super Bowl Ad This Year

More than a hundred million people are expected to tune in as the Kansas City Chiefs take on the Tampa Bay Buccaneers for Super Bowl LV Sunday night. But because of the pandemic, things will look very different this year — both on and off the field.

Reset checks in with marketing experts about how advertisers are meeting the moment and what kind of ads we can expect to see on game day.

GUESTS: E. J. Schultz, assistant managing editor at Ad Age
Timothy Calkins, professor of marketing and associate chair of the Marketing Department at Northwestern University’s Kellogg School of Management