More than a hundred million people are expected to tune in as the Kansas City Chiefs take on the Tampa Bay Buccaneers for Super Bowl LV Sunday night. But because of the pandemic, things will look very different this year — both on and off the field.
Reset checks in with marketing experts about how advertisers are meeting the moment and what kind of ads we can expect to see on game day.
GUESTS: E. J. Schultz, assistant managing editor at Ad Age
Timothy Calkins, professor of marketing and associate chair of the Marketing Department at Northwestern University’s Kellogg School of Management